Presentation Title

Consumer Attitudes Toward Animal Welfare-Friendly Food Products

Start Date

November 2016

End Date

November 2016

Location

HUB 260

Type of Presentation

Oral Talk

Abstract

There is evidence of growing public concern and increased interest about farm animal welfare (FAW). For example, in recent years there has been an increase in the demand for “animal-friendly” food products. This study examines the impact of consumers’ background knowledge, their perceived responsibility, product labeling, and consumer demographics on consumers’ behavioral willingness to pay for FAW-friendly products. Two datasets that have been obtained from the Eurobarometer Survey series are examined to determine whether consumers are willing to change their usual shopping place and/or willing to pay an additional price premium for FAW-friendly food products. Respondents from both datasets are citizens of the EU aged 15 and over. The empirical analysis relies on estimation using linear probability model and the binomial logit technique. In addition, the ordered logit technique is employed to determine the additional price premium that consumers are willing to pay for these products. Results show that access to information is an important determinant for behavioral willingness and willingness to pay followed by perceived responsibility and consumers’ education levels. As access to information significantly influences behavioral willingness to change, required labeling and consumer education should be considered as an ideal strategy for further improvements in farm animal welfare.

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Nov 12th, 11:30 AM Nov 12th, 11:45 AM

Consumer Attitudes Toward Animal Welfare-Friendly Food Products

HUB 260

There is evidence of growing public concern and increased interest about farm animal welfare (FAW). For example, in recent years there has been an increase in the demand for “animal-friendly” food products. This study examines the impact of consumers’ background knowledge, their perceived responsibility, product labeling, and consumer demographics on consumers’ behavioral willingness to pay for FAW-friendly products. Two datasets that have been obtained from the Eurobarometer Survey series are examined to determine whether consumers are willing to change their usual shopping place and/or willing to pay an additional price premium for FAW-friendly food products. Respondents from both datasets are citizens of the EU aged 15 and over. The empirical analysis relies on estimation using linear probability model and the binomial logit technique. In addition, the ordered logit technique is employed to determine the additional price premium that consumers are willing to pay for these products. Results show that access to information is an important determinant for behavioral willingness and willingness to pay followed by perceived responsibility and consumers’ education levels. As access to information significantly influences behavioral willingness to change, required labeling and consumer education should be considered as an ideal strategy for further improvements in farm animal welfare.