Presentation Title

Designers Role on Eco-Labeling

Start Date

November 2016

End Date

November 2016

Location

HUB 302-#4

Type of Presentation

Poster

Abstract

The purpose of this research is to test Eco-Labels to determine and compare their influence on consumers’ intention to purchase a product. Insight is revealed regarding which Eco-Label certification type consumers trust. Evidence of consumers purchase intention towards a “Type-I” and “Type-II” Eco-Label product is tested by examining the impact of Credibility (Expertise and Trustworthiness) on Attitude towards a product with each type of Eco-Label attached to it. Consumer response towards Eco-Label claims about the product attached made by a “Third Party Certification Company” vs. “Designer Self-Declared” Eco-Label claims are compared. Experiments provide implication that consumers are more likely to purchase products with an Eco-Label that is associated with a “Designer” than a “Third Party Certification Company.

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Nov 12th, 4:00 PM Nov 12th, 5:00 PM

Designers Role on Eco-Labeling

HUB 302-#4

The purpose of this research is to test Eco-Labels to determine and compare their influence on consumers’ intention to purchase a product. Insight is revealed regarding which Eco-Label certification type consumers trust. Evidence of consumers purchase intention towards a “Type-I” and “Type-II” Eco-Label product is tested by examining the impact of Credibility (Expertise and Trustworthiness) on Attitude towards a product with each type of Eco-Label attached to it. Consumer response towards Eco-Label claims about the product attached made by a “Third Party Certification Company” vs. “Designer Self-Declared” Eco-Label claims are compared. Experiments provide implication that consumers are more likely to purchase products with an Eco-Label that is associated with a “Designer” than a “Third Party Certification Company.