Presentation Title

Hats: the Evolution of Campaign Memorabilia

Faculty Mentor

Professor Sean Q Kelly and Matthew Cook

Start Date

18-11-2017 9:45 AM

End Date

18-11-2017 10:00 AM

Location

9-251

Session

Interdisciplinary 2

Type of Presentation

Oral Talk

Subject Area

interdisciplinary

Abstract

SCCUR Abstract

Created by: Nancy Villegas Sanchez, Leslie Vizcarra, Cole Schwab and Serena Alvarez

Hats: the Evolution of Campaign Memorabilia

Donald Trump’s "Make America Great Again” red baseball cap became ubiquitous during the 2016 Presidential Election. Campaign hats and political ephemera are a highlight of presidential nomination conventions and elections. Using political ephemera donated to CSU Channel Islands by a Ventura County activist and politician Jane Tolmach, we digitized and curated a digital exhibition demonstrating how campaign hats modernized over the years of 1956-2016. The main focus of our exhibition is the presidential campaigns of Adlai Stevenson (1956), John F. Kennedy (1960), Lyndon B. Johnson vs. Barry Goldwater (1964), and Richard Nixon (1968). We incorporate these five candidates to illustrate the story of their candidacy beginning with campaign hats and other memorabilia that related to their campaign. With the addition to the memorabilia, we tell the candidates’ story: what each object represents and how it relates to them.

Summary of research results to be presented

Our presentation involves an exhibition of digitized items from the political ephemera collection of Jane Tolmach. Using the items from this collection, allows a dynamic way to illustrate the main themes of our research, including photographs, video, and 360-degree photography.

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Nov 18th, 9:45 AM Nov 18th, 10:00 AM

Hats: the Evolution of Campaign Memorabilia

9-251

SCCUR Abstract

Created by: Nancy Villegas Sanchez, Leslie Vizcarra, Cole Schwab and Serena Alvarez

Hats: the Evolution of Campaign Memorabilia

Donald Trump’s "Make America Great Again” red baseball cap became ubiquitous during the 2016 Presidential Election. Campaign hats and political ephemera are a highlight of presidential nomination conventions and elections. Using political ephemera donated to CSU Channel Islands by a Ventura County activist and politician Jane Tolmach, we digitized and curated a digital exhibition demonstrating how campaign hats modernized over the years of 1956-2016. The main focus of our exhibition is the presidential campaigns of Adlai Stevenson (1956), John F. Kennedy (1960), Lyndon B. Johnson vs. Barry Goldwater (1964), and Richard Nixon (1968). We incorporate these five candidates to illustrate the story of their candidacy beginning with campaign hats and other memorabilia that related to their campaign. With the addition to the memorabilia, we tell the candidates’ story: what each object represents and how it relates to them.