Presentation Title

Perceived Value of Passive Research Participation and its Effects on Learning Marketing Concepts

Faculty Mentor

Dr. Jae Min Jung

Start Date

23-11-2019 9:15 AM

End Date

23-11-2019 9:30 AM

Location

Markstein 301

Session

oral 1

Type of Presentation

Oral Talk

Subject Area

business_economics_public_administration

Abstract

Psychology literature shows that undergraduate student’s passive participation in psychology studies is perceived by students to be valuable in their understanding of course concepts. The value of student research participation has been extensively studied in psychology literature; however, this topic has not been studied in business literature. The purpose of this study is to investigate the perceived value of students’ participation in marketing and business research and its relationship to students’ learning of marketing and business concepts. Furthermore, we purport to identify various types of variables that may affect students’ perceptions of the educational value of passive research participation. Data was collected from students enrolled in introductory marketing courses and a hierarchical multiple linear model was used for data analysis. This study holds practical implications for business faculty by offering them another tool to facilitate business learning in the classroom.

Keywords: Value of passive research participation, business pedagogy, undergraduate education, marketing pedagogy

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Nov 23rd, 9:15 AM Nov 23rd, 9:30 AM

Perceived Value of Passive Research Participation and its Effects on Learning Marketing Concepts

Markstein 301

Psychology literature shows that undergraduate student’s passive participation in psychology studies is perceived by students to be valuable in their understanding of course concepts. The value of student research participation has been extensively studied in psychology literature; however, this topic has not been studied in business literature. The purpose of this study is to investigate the perceived value of students’ participation in marketing and business research and its relationship to students’ learning of marketing and business concepts. Furthermore, we purport to identify various types of variables that may affect students’ perceptions of the educational value of passive research participation. Data was collected from students enrolled in introductory marketing courses and a hierarchical multiple linear model was used for data analysis. This study holds practical implications for business faculty by offering them another tool to facilitate business learning in the classroom.

Keywords: Value of passive research participation, business pedagogy, undergraduate education, marketing pedagogy