Presentation Title

Connecting Artist and Audience: Analyzing the Impact of BTS’s Musical Writing on Youth Audiences Worldwide

Faculty Mentor

Franz Mueller, PhD

Start Date

23-11-2019 1:30 PM

End Date

23-11-2019 1:45 PM

Location

Markstein 201

Session

oral 3

Type of Presentation

Oral Talk

Subject Area

behavioral_social_sciences

Abstract

This study analyzes the significance of K-pop boy group BTS’s musical writing and its impact on youth audiences worldwide. The group’s artistry has been internationally recognized, with lyrics focusing on social issues such as mental health awareness, self-growth, and corruption of social institutions. BTS’s virtuosity has resulted in a resonating connection with its fans, whose numbers consist of millions- many listeners of the group’s music relate to the many themes presented in the lyrics, and have taken to many social media platforms to tell of their identities and self-growth. A sociolinguistic context involving the lyricism and code-switching within BTS’s music is approached, interpreting a uniqueness to the group’s musical writing process. Alongside this, a communicative context is also approached, evaluating BTS’s lyricism, identity, and social media presence as a sociopolitical conversation which opposes the dominant ideologies that have negatively affected youth today.

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Nov 23rd, 1:30 PM Nov 23rd, 1:45 PM

Connecting Artist and Audience: Analyzing the Impact of BTS’s Musical Writing on Youth Audiences Worldwide

Markstein 201

This study analyzes the significance of K-pop boy group BTS’s musical writing and its impact on youth audiences worldwide. The group’s artistry has been internationally recognized, with lyrics focusing on social issues such as mental health awareness, self-growth, and corruption of social institutions. BTS’s virtuosity has resulted in a resonating connection with its fans, whose numbers consist of millions- many listeners of the group’s music relate to the many themes presented in the lyrics, and have taken to many social media platforms to tell of their identities and self-growth. A sociolinguistic context involving the lyricism and code-switching within BTS’s music is approached, interpreting a uniqueness to the group’s musical writing process. Alongside this, a communicative context is also approached, evaluating BTS’s lyricism, identity, and social media presence as a sociopolitical conversation which opposes the dominant ideologies that have negatively affected youth today.