Presentation Title

Clean and Green Beauty Movement: Does it Reflect the Growing Concern of Endocrine Disruptors in Cosmetics?

Faculty Mentor

T.L. Brink

Start Date

23-11-2019 10:00 AM

End Date

23-11-2019 10:45 AM

Location

13

Session

poster 3

Type of Presentation

Poster

Subject Area

behavioral_social_sciences

Abstract

Due to health and environmental consciousness among consumers, low-chemical and organic beauty products have gained popularity in society. The beauty industry has been responding to consumer awareness through the clean beauty and green beauty movements. Clean beauty products contain less harmful chemicals. Green beauty products are biodegradable, eco-friendly, and use less harmful chemicals. This study examines whether the “clean beauty” or “green beauty” movement is correlated to the growing concern about endocrine disruptors in cosmetics using a Google Trends (U.S.) analysis of months (n = 189) from 2004 to 2019. The search terms “clean beauty” and “green beauty” have increased slowly. Both search terms had periodic spikes within the last two years most likely due to events in popular media. Since January 2017, “green beauty” was the most searched term. The correlation matrix showed people searching for one term also searched for the other term (rho = +0.78). The Bayesian Sequential Analysis shows the correlation between “clean beauty” and “green beauty” have become stronger overtime. The search term “endocrine disruptors” was found to be inconsistent and less frequently search than the other two terms, yet there were various spikes. People searching “endocrine disruptors” were not searching for “clean beauty” or “green beauty” (rho = +0.08, rho = -0.02 respectively). The Bayes Factor demonstrates a moderate support for the null hypothesis. The searches for endocrine disruptors does not seem to be the primary source for the popularity of the clean and green beauty movement.

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Nov 23rd, 10:00 AM Nov 23rd, 10:45 AM

Clean and Green Beauty Movement: Does it Reflect the Growing Concern of Endocrine Disruptors in Cosmetics?

13

Due to health and environmental consciousness among consumers, low-chemical and organic beauty products have gained popularity in society. The beauty industry has been responding to consumer awareness through the clean beauty and green beauty movements. Clean beauty products contain less harmful chemicals. Green beauty products are biodegradable, eco-friendly, and use less harmful chemicals. This study examines whether the “clean beauty” or “green beauty” movement is correlated to the growing concern about endocrine disruptors in cosmetics using a Google Trends (U.S.) analysis of months (n = 189) from 2004 to 2019. The search terms “clean beauty” and “green beauty” have increased slowly. Both search terms had periodic spikes within the last two years most likely due to events in popular media. Since January 2017, “green beauty” was the most searched term. The correlation matrix showed people searching for one term also searched for the other term (rho = +0.78). The Bayesian Sequential Analysis shows the correlation between “clean beauty” and “green beauty” have become stronger overtime. The search term “endocrine disruptors” was found to be inconsistent and less frequently search than the other two terms, yet there were various spikes. People searching “endocrine disruptors” were not searching for “clean beauty” or “green beauty” (rho = +0.08, rho = -0.02 respectively). The Bayes Factor demonstrates a moderate support for the null hypothesis. The searches for endocrine disruptors does not seem to be the primary source for the popularity of the clean and green beauty movement.