Presentation Title

Visual Languages: Shapes, Colors, and Typography

Faculty Mentor

James Miller

Start Date

23-11-2019 10:45 AM

End Date

23-11-2019 11:30 AM

Location

128

Session

poster 4

Type of Presentation

Poster

Subject Area

creative_arts_design

Abstract

Every corner and wall we come against with seems to visually communicate a message and is easily dismissible. From traffic signs, to the ice cream packaging that reads “strawberry flavored,” they provide us with clear and necessary information that is easily understood, but what happens when the message is not so clear? The purpose of this project is to communicate to the daily viewer the importance and influence design plays in their daily lives. Bad design can be incredibly detrimental, and many issues can arise when bad design is practiced, one of them being miscommunication. In this project through graphic design I will demonstrate examples of bad and good design, specifically drawing attention to Theresa Lepore’s butterfly ballot for the 2000 presidential election in Palm Beach County. This infamous butterfly ballot caused confusion and misinterpretation from voters, who believed they voted for Al Gore, but because of the punch hole locations they marked Pat Buchanan as their choice. Chaos erupted from a simple design mistake which led to a series of events accusing Lepore of causing such problematic confusion. Upon further research, I have strategically developed an updated ballot design which could have increasingly assisted voters with clarity.

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Nov 23rd, 10:45 AM Nov 23rd, 11:30 AM

Visual Languages: Shapes, Colors, and Typography

128

Every corner and wall we come against with seems to visually communicate a message and is easily dismissible. From traffic signs, to the ice cream packaging that reads “strawberry flavored,” they provide us with clear and necessary information that is easily understood, but what happens when the message is not so clear? The purpose of this project is to communicate to the daily viewer the importance and influence design plays in their daily lives. Bad design can be incredibly detrimental, and many issues can arise when bad design is practiced, one of them being miscommunication. In this project through graphic design I will demonstrate examples of bad and good design, specifically drawing attention to Theresa Lepore’s butterfly ballot for the 2000 presidential election in Palm Beach County. This infamous butterfly ballot caused confusion and misinterpretation from voters, who believed they voted for Al Gore, but because of the punch hole locations they marked Pat Buchanan as their choice. Chaos erupted from a simple design mistake which led to a series of events accusing Lepore of causing such problematic confusion. Upon further research, I have strategically developed an updated ballot design which could have increasingly assisted voters with clarity.